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Globalization describes a process by which various national and regional economies gets interconnected with global network of trade, communication and transportation. It is way by which political, social and cultural relations across the countries gets interconnected. It also benefits the world economies as Foreign direct investment tends to increase and boost technological innovation and industrial restructuring. This project will discuss about the SASOL limited organisation which is a fast growing energy and chemical company in South Africa and expanded into Canada, Gabon and Australia and planning to expand in other countries soon. This report will discuss about the driving factors as well as impact of digital technology on globalisation. Pestle analysis of the organisation has been analysed to review the challenges of the globalisation and suggest recommendations to overcome those issues and challenges.
There are various determiners which affect the operations and functions of business when expanding globally (Savrul, Incekara and Sener, 2014). Respective industry should properly concentrate on number of factors associated with globalisation. Such are described as under-
 It defines the way or the process business operations are carried in respective industry,.There are various countries which have different structures and directly affects the performance of business firms (Ferraro and Briody, 2013). Structure adopted by respective industry is very complex and employees need to carefully understand. Hence, it is necessary for the SASOL ltd to adopt to the structure as per the business operations related to particular country. SASOL ltd has huge structures for producing chemical related products which is very essential for systematic handling of business operations.
Organizations must be able to understand the culture of the countries in which it is expanding such as the attitudes of people, beliefs and lifestyle. Culture of the company should be significant which can manage and integrate all the functions accordingly. Employees at SASOL have same attitude and beliefs towards the business.
It is the ruling authority in the company which manages and supervises all the work and has the power of decision making. They also have the capability to overcome the challenges when the SASOL ltd will expand internationally and increase the revenue for the firm (Wetherly, 2014). In respective company managers are responsible for the decision-making and have full control over the business.
In this model there are 7 areas of organization which are interrelated and create sustained competitive advantage.
These are the actions and plans made by SASOL to achieve competitive advantage. Industry should make a sound strategy which has strong mission, vision and values. SASOL makes long term strategy for their business which make give strong results and able to compete in the market.
In general it is the organizational chart in which business units are organized and includes the information of who is accountable to whom. Respective industry should not follow complex structure to confuse the employees and it disturbs the efficiency of task.
These are the procedures of the company which shows how business activities are executed in the industry. Respective industry chooses simple methods of treating chemicals which becomes easy for the employees which is also not hazardous.
These are the abilities of the employees to perform work in operations. SASOL should provide adequate training to the employees and makes them highly efficient in performing work.
It determines what type and how many employees are needed in respective organization and how they could be recruited, motivated and rewarded. At Sasol intelligent as well as well as risk taking employees are needed to perform work (Lee, Olson and Trimi, 2012).
It represents the management style of leaders in the company. Managers at Sasol uses participative decision-making process to make the employees feel that they are important part of the organization.
Shared values- At SASOL, managers uses ethical norms and standards which guides employees behavior towards the organization.
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Structure, culture and governance are highly influenced by the global operations as these factors vary from country to country. It becomes difficult for the respective firm to manage the structure, culture accordingly when expanding internationally (Tokuoka, 2012). Different laws in different country makes the performance of the business work difficult.
Hofstedeâs Dimensions of Culture which determines how organization has been influenced.
These factors determines the impact of culture on the society and on the values of the member of that society. Their is brief overview of six cultural dimensions-
For any organisation it is very difficult to expand globally, it has to integrate with regional, societal and economic structure. Their are different areas which affect the ethics and sustainability in different manner.
It is essential for the respective company as it deals in hazardous chemical industry which needs to maintain health and safety aspects while manufacturing process and using such procedures which will provide them high level of safety in performing work (Solomon and et.al., 2014).
Respective business can run smoothly with the help of talented and skilled employees which can bring innovation in performing work in a better way and can accept the challenges of expanding the business globally.
Customer play an important role in success or failure of industries. It is the responsibility of the business to provide products and services in such a manner that satisfies customer for long term relationship in the global market.
Ethical and sustainable factors have affected decision making  in the global context in the following way-
There are various strategic expansion routes which the respective organization can take but the SASOL ltd has expanded its route by-
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From the above report it has been concluded that expanding the business globally is directly linked with various factors which affects its operations. Globalisation creates a huge impact on the business operations which are available in market such as internal and external environment. Structure, culture and governance creates a huge impact on business to expand internationally. This requires the respective industry to focus on these sustainable factors which help in proper growth and development which helps the company to earn huge revenue and enhance market image.
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